Profile

                           Instrumental to the The Power and Process Industries Since 1961 

Mission Statement

Listening and responding to our customers needs while providing superior solutions, technical support and expertise in high quality systems & products from the leading manufacturers represented.

Company History

MRF, Inc. was started in 1961 by Mario R. Franceschini, Sr. as an engineer and manufacturer's representative of Boiler equipment and instrumentation, he provided this equipment to the island wide sugar cane industry that operated at the time, and the petrochemical complex that was emerging in the late sixties on the south coast of PR. In 1971, MRF saw the rising development of the pharmaceutical industry all over the island and the need to shift industry focus to FDA regulated, chemical/pharmaceutical processes. In 1975, the Power Gen / T&D Group was formed with Mario Jr. as manager trainee in addition to assisting his father in all of the MRF business operation. Continued growth led to the expansion of a larger warehousing operation and the addition of key personnel to our sales force like Raul Mariani and Eloy Acosta. In 1986, MRF was honored with the PR Manufacturers Association Best Local Supplier Award for meritorious service to local industries. Sales & Service growth has continued with the addition of Control Systems integration and Turn-Key Contracting capabilities.

In the 1990's, local and federal Tax exempt limitations have continued to reduce industrial plant expansions and MRF focus has shifted from projects & expansions, to the MRO expenditures and automation/optimization options among our strategic industries and utilities. Within the last six years the MRF Technical Services Group has provided additional value to our customers in the areas of control systems integration, calibration and maintenance, and power quality studies. Facing the 21th Century of Global integration, MRF continues to innovate through value added Technical Services for Total Customer Satisfaction.

Geographic Territories

Puerto Rico, Dominican Republic, USVI & other Caribbean Islands

Products

MRF, Inc. acts as a distributor, agent, representative, and integrator of the following four product groups:

1.  Process Instrumentation, Measurements & Controls.

2. Industrial Process Equipment and Safety Systems.

3. Power Plant Generation Equipment & Systems.

4. Electric Power Transmission & Distribution Equipment & Systems.

Market Served

The primary markets served by MRF, Inc. in Puerto Rico include industrial process plants, large & medium commercial, government utilities and electrical/mechanical contractor accounts. The primary markets served outside of Puerto Rico are Caribbean Process Industries*, and state-owned utilities involved in their own, and other industrial projects.

Company Organization

MRF is organized into four separate but interdependent groups that are focused on specific market industries, goals and objectives. We have focused groups based on application's expertise and also based on specific industries like Power Generation, Refineries and Pharmaceuticals. These groups are briefly described below:

Engineered Products-Instrumentation, Control Systems  Group

Mario Franceschini-Salom, Group Manager, supervises and directs the sales and service which specializes in the pre-design of specifications, sales, installation, repair and servicing of Field Sensors like flow, level, temperature, pressure; air & gas quality parameters like CO, opacity, NOx, SO2; water quality parameters like pH, conductivity and DO. Thru Field intelligent architecture systems like Asset Optimization, Indicators, Monitors & Controllers for above applications. 

 
Industrial Process and Safety Equipment Group

Raul Mariani, Group Manager. This group offers complete sales and service from our warehouse location in Santurce. This Team effort is focused on the MRO business in industries like: Hotels & Resorts, Food Processing, petrochemical and pharmaceuticals. Partnerships with distributors, resellers and contractors has added market penetration to our principals product lines like: ASCO Solenoid Valves, Pressure & Temperature Switches, and Spirax Sarco steam traps & specialties.  Safety devices are: Tank Vents, Flame Arresters, Safety / Pressure relief valves and Rupture Discs. Spec-influencing responsibilities include marketing to: local & Caribbean plant engineers, consultants and contractors.

Power Generation Group

Eloy Acosta, PREPA's Account Mgr., is personally responsible for this Power Gen group which includes a broad range of Power Plant equipment and systems including instrumentation, Boiler equipment, Desuperheaters, Traveling Screens, Severe-Duty / High temperature / High Pressure Valves, RO Desalination Equipment, Tank farm level gauging systems. Customer requirements of "Turn-Key" solutions has earned MRF the expertise in the small & medium systems supply, integration and Turn-Key installation contracts.

Electric Power Transmission & Distribution Group

Mario Franceschini-Porrata  manages this group which focuses on marketing & selling to the island's Electrical groups: Utilities, Consultants, Distributors and Contractors. The group's electrical core products are: Low, Medium & HV Switch gear & Controls, Scada/Distribution Automation, Pole line hardware, HV Field Testing equipment, Automatic Transfer Switches for Emergency Generators, Power factor Correction Capacitors, Power Quality Monitoring,   Digital Power Meters, Test & Measurement, Paging Party Communication Systems, studies and components.

Staff & Equipment

MRF consists of 26 employees. The breakdown of employees consists of 9 outside salespeople, 5 inside salespeople and 2 service personnel. The balance is made up of executive, administrative, clerical, warehouse and information systems personnel.

Facilities

MRF Corporate offices are located in San Juan, PR. A 14,000 sq. ft. headquarters where administrative staff, including Inside Sales & Sales Engineers handle Customer Services, all operations, order entry, billing, payables, and collections. Warehousing and parking are also included within this facility.

Inventory

MRF recognizes the importance of maintaining adequate inventory to meet the needs of all of its customers. For this reason, a total of almost $300,000 of inventory is kept on hand and readily available for immediate shipment like: Fluid Control and Steam Specialties, Instrumentation and Data Acquisition. All inventory management and control functions are processed by our Unix based RAMS-Rep Agency Management System Software. Instant updates on price and availability on inventory items is accessible through a network of over 26 computer workstations.

Administrative Capabilities

MRF utilizes an  SCO Unix Server as Host Computer to run RAMS,  which control all processes of quotation & proposal development, order entry , invoicing, inventory , payables, accounts receivable, and sales analysis functions. Additionally multiple Windows based Pentium Servers are used to manage Internet Gateways and email functions. PC's are increasingly being replaced by powerful Win XP Pentium class work stations. Additional PC's are equipped with terminal emulation to allow the simultaneous support of RAMS system functions as well as MS Windows Office function such as e-mail, internet access, word processing, spreadsheet and database activities at each workstation.

MRF Voice communications consists of Fiber Optics building entry using a TI (24 channels/lines) digital communication service from Centennial for voice & data transmission. An updated Nortel Meridian Telecom system with Star- Talk Voicemail capabilities for all workstations, which provide 24-hour voicemail support for each person. Multiple fax and phone lines are also available to support modem & dial-up customer service requirements for both local and overseas customers & principals.

Customer Service

The basic operating philosophy of MRF, Inc. is outlined below:

"Customer loyalty builds profitability and growth."
"Customer loyalty is the direct result of continuous customer satisfaction."

It is the objective of MRF to continuously satisfy and delight its customers. To that end, MRF has delegated the responsibility of developing and nurturing a culture of customer satisfaction to the entire organization. Through a program of education, training, measurement, and recognition, we are seeking to enhance and employ exceptional customer service as our most powerful competitive advantage.